Program update


Program update


Dear PINS member,

As you may have already heard, Suomen Lähikauppa has been acquired by Kesko and Siwa and Valintatalo stores will be rebranded as K-markets. The goal is to rebrand all stores to K-markets in the next year. PINS program will continue to be the exclusive loyalty program in Siwa and Valintatalo until all stores have been converted to K-markets. The method of paying with PINS will change as well. You can continue to spend your PINS for grocery shopping in Siwa and Valintatalo until 1.5.2016. After this date you will be able to exchange your PINS for Siwa and Valintatalo gift cards via the PINS Rewards Shop (äytä) or by calling PINS customer service. The gift cards will be available in 5, 10, 20 and 50 EUR denominations. You can print the gift card yourself or request it to be delivered by post. You can order an unlimited number of gift cards.

PINS program has more than 2 million members and in Finland we have 300 partners and additionally you can collect PINS at over 400 well known online stores, such as Zalando,, and Gap. We are constantly growing our partner network based on your daily needs and look forward to updating you soon on the latest developments.

Here’s already a little sneak peek…
This summer we will launch PINS mobile app which will give you access to all the best offers and account info where ever you are! There are many other new and exciting changes to come and we cannot wait to tell you about them!

Thank you for your loyalty as a member and we look forward to providing you with a lot of new opportunities and benefits!